WV Projects

You've built well over 100 location pages. About 9 of them earn any traffic at all.

What's going on, biggest impact on revenue first

Costs you the most

You've built well over 100 location pages, and almost none of them earn a single visit.

Checked 7 October 2026: in one pull alone, Ahrefs found over 100 live suburb pages just for suburbs starting with A (Alexander Heights, Alfred Cove, Alkimos, Applecross, Ardross, Armadale, Ascot, Ashby, Ashfield and more), each with up to nine separate service variants (carpentry, decking, fencing, skirting boards, stud wall framing and so on). The site's Domain Rating has sat flat at 12 since April. Of everything built, only about 9 pages in the whole site earn any organic traffic at all, and the whole site together earns 38 visits a month.

The fix, technical SEO cleanup: consolidate down to the suburbs you actually want to be known for, written properly with real local detail, instead of hundreds of thin pages competing with each other for Google's attention.

Doubles up on itself

Some suburbs have three different pages for the same service.

Example, checked directly: Alexander Heights alone has /alexander-heights-pergola-and-patios/, /alexander-heights-pergola-and-patios-perth/ and a third URL, /alexander-heights-pergolas-patios/, that 301 redirects into one of the others. Same pattern repeats across many suburbs for skirting boards, fencing and general carpentry.

The fix, same cleanup: one page per suburb per service, not three competing against each other.

Costs you quotes you've already half-won

Four real testimonials on your site, and no star rating or review count shown anywhere.

Checked 7 October 2026: your homepage shows four named testimonials (including one naming you directly, Waldo) but no Google rating, no review count, no link to your profile, on any page we checked.

The fix, conversion optimisation: get your Google Business Profile's real rating and review count onto the site, and ask every finished job for a review. When someone's comparing three quotes, this is the first thing they check.

Means we'd be flying blind on ad spend

No tracking found on the site.

Checked the page source on 7 October 2026: no Google Analytics, Google Tag Manager or Meta Pixel code found.

The fix, tracking build: confirmed and test-fired before a dollar of ad spend goes out, so we can tell you honestly which ad actually turned into a job.

A static check like this can miss a tag that loads in a way we can't see from outside. Confirm directly before relying on it.

The maths

Ahrefs, pulled 7 October 2026. Suburb count is from one partial pull (suburbs starting with A), the real total is very likely higher.
Suburb pages found in a single pull, suburbs starting with A only100+
Pages across the whole site that earn any organic traffic at all~9
Hundreds of pages built, and the site earns 38 visits a month, totalThe real gap

THE PLAN

  1. Confirm the real scale: exact page count, how many suburbs, how many duplicate variants.
  2. Keep the suburbs that actually matter, rebuilt properly. Redirect or remove the rest.
  3. Tracking confirmed before any ad spend.
  4. Real reviews and rating on the site, not just testimonials.
  5. Meta ads built around your actual best-performing services, once the above is sorted.

What's already working in your favour

  • Four real, named testimonials already on the site, genuine proof you just need to back up properly.
  • A real guarantee, fully insured and a 100% satisfaction guarantee, both genuine trust signals most competitors don't bother stating.
  • A real, broad service range already built out (decking, doors, cladding, fencing, framing, pergolas), the foundation is there, it just needs fewer, stronger pages instead of hundreds of thin ones.

That's the picture. The site's doing a lot of work for almost no return, and that's fixable. Let's go through it properly.

Chris